"American Arium's mission is to meet and exceed the needs of hardware and software developers by providing them with the right tools to help them minimize their debug cycle.

We will do this by consistently providing the best development tools on the market at an equitable price to ensure the satisfaction of customers and select corporate partners alike."

• Respect for people
• Customer focus
• Quality products
• Value-added services
• Accountability

Vision Statement
We will strive to be the premier supplier of feature-rich hardware and software debugging tools by continuing to provide innovative solutions and impeccable support to mutually benefit all of our stakeholders.

Guiding Principles
Our goal is to be a recognized leader in the marketplace and to earn the respect of our customers by behaving honestly and with integrity in all business dealings.

Commitment
We are committed to delivering the best customer experience, recognizing the contributions of our employees, and providing our corporate partners with a reasonable return on their investment.

Corporate Backgrounder